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Rag & Bone Spring 2011


Models: Abbey Lee Kershaw, Lily Aldridge, Edita Vilkeviciute, and Sasha Pivovarova

This campaign is pretty interesting because all the images are taken by the models themselves. They were each given a digital camera and were asked to take pictures of themselves and each other in Rag & Bone clothes. The results of this do-it-yourself campaign are some really candid shots of the models, which gives us a glimpse of what the models are like outside of their normal campaigns.

image source: noirfacade



3 Comments leave one →
  1. 2011/02/02 2:28 pm

    I recently noticed this campaign — it really stood out to me, but I had no idea that the models had taken the pictures themselves. How interesting. Refreshing approach.

    Thanks for posting!

    • 2011/02/02 2:52 pm

      Hi Mariah!

      It’s definitely an interesting concept, it stood out to me a lot as well.
      Thanks for your comment and for visiting!

  2. Minh permalink
    2011/02/02 6:25 pm


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