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Elin Kling x H&M

2011/01/20

While this may seem a bit underwhelming compared to the previous collection, I think that this will  generate a lot of buzz amongst the fashion community once it is launched. Swedish fashion blogger Elin Kling was selected by H&M to design a collection for them sometime last year. I think it’s interesting that this will mark the first time the Swedish brand collaborates with a blogger. The details were kept very hush-hush during the year, but Elin finally made the official announcement last week. Unfortunately, for everyone outside of Sweden will probably have to stalk eBay. The collection will officially launch February 3 and 10% of all sales will be donated to Unicef. I’m excited to see what the rest of the collection will look like.

So does this mean we will be seeing more of these types of collaborations in the near future from other brands as well as H&M? I’m pretty sure that it’ll happen more and more often, there was Coach, Jane Aldridge from Sea of Shoes forUrban Outfitters and now H&M has jumped on the bandwagon.

Is anyone excited/intrigued by this collaboration?!

image source: elinkling.net

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One Comment leave one →
  1. Minh permalink
    2011/01/20 10:58 pm

    H&M sucks. They don’t support big gal clothes. FAIL.

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